But if we are going to address the rest of the world, we must make our campaigns more accessible. The ForJane website does this in three main ways:
- Readability: The default font is in bold to help make the blog more visibly readable.
- All posts available as PodCasts: Click the listen now button to listen to a post. For some people listening to a blog post may be a nice-to-have, but for others whose eyesight is not so good then being able to listen may help them gain access to our information resources.
- Translation into most languages: In the right panel is a Google translate button. Click this and from the drop-down select your language. Once chosen the entire website is available in any language. The setting is persistent, so that future visits to the website will remain in the chosen language.
- Social Networking Rules KO: We don't expect you to come to us, we make every effort to come to you. So ForJane uses a wide range of social networking tools to disseminate its message to your preferred platform, whether that be part of the blogosphere, twittersphere, facebook and so on.